design & creative consulting
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Culty

Semester long research on the similarities between music industry marketing tactics and notorious cult activity. Case studies on Charles Manson, Jim Jones, Heaven's Gate, Grateful Dead, Insane Clown Posse, and Bill Graham.

Content revolves around the statement, "How does a designed identity influence fan culture?" and spans the sub categories

1. Marketing the experience

2. Psychology and Sociology

3. Influence of Advertising

4. Community and Sense of Belonging.

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