design & creative consulting
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Lionheart co.

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overveiw

overveiw

Lion Heart Co. works with a collective of artisans located in the mountain region of Ecuador.  Artisans are enabled to create a living for themselves and their families by sharing their beautiful goods with the rest of the world.  This passion, along with the growing need for sustainable products in today's global marketplace, helped to create what is today Lion Heart Co.

brief

brief

Strong, empowered, bad-ass ladies.

The mother-earth loving production process is something that Lion Heart is proud to share with the world. We wanted to translate the strength and power of the villagers who build their livelihoods from their art, throughout the brand symbol. The Lionheart logo communicates the synonymous relationship between delicate, feminine, artisans and highly skilled, important, leading ladies.

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process

process

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Inspiration from Ecuadorian history, South American culture, plant life, materials and production process, regional landscape, the hand-made, sketching…

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process

process

the agave plant is rigid with razor sharp and thorns

- but is transformed into beautiful functionality through a sustainable and gentle, hand-made process. Another round of introspection revealed a shift in focus to apply my delicate ink sketches to a powerful subject with a tough exterior. Thorns and all.

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result

result