what do ethereal sunflower creatures and yogurt have in common?
Basically nothing. Unless that yogurt replaces the dairy component with a sunflower seed/cassava flour base! Enter: NOGURT
Old-world dairy farm… but contemporized
Nogurt is a housemade product with only 4 simple ingredients and no additives. We wanted to extend a nod towards a back-to-nature, simpler-times lifestyle. Plant power!
But this is an innovative product with an environmental and sustainable mission. Science! It was also crucial to incorporate a modern flair.
Anatomical Biology Posters & Intaglio Wood Prints
Research and presentation of design styles and concepts.
style influence I
plant-based, vintage science
Botanical prints were tools used to merge academia with graphic communication.
There is increasing interest in the changes occurring in the natural world, and in the central role plants play in maintaining healthy ecosystems.
“Serious scientists used to produce posters of a quality as good as any artist working at the time”
style influence II
intaglio reproductions, ancient innovation
Engraved gems were an important art in the ancient world, revived at the Renaissance.
Before the advent of photography, engraving was used to reproduce other forms of art. Nogurt is reproducing other forms of dairy.
quantity, then quality
After pinning down the style mashup came the subject matter brainstorm. The prompt - funky, a little bizarre, dark fairytale; for a funky product.