design & creative consulting
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nogurt

overview

overview

what do ethereal sunflower creatures and yogurt have in common?

Basically nothing. Unless that yogurt replaces the dairy component with a sunflower seed/cassava flour base! Enter: NOGURT

brief

brief

Old-world dairy farm… but contemporized

Nogurt is a housemade product with only 4 simple ingredients and no additives. We wanted to extend a nod towards a back-to-nature, simpler-times lifestyle. Plant power!

But this is an innovative product with an environmental and sustainable mission. Science! It was also crucial to incorporate a modern flair.

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process

process

Anatomical Biology Posters & Intaglio Wood Prints

Research and presentation of design styles and concepts.

style influence I

style influence I

plant-based, vintage science

Botanical prints were tools used to merge academia with graphic communication.

There is increasing interest in the changes occurring in the natural world, and in the central role plants play in maintaining healthy ecosystems.

“Serious scientists used to produce posters of a quality as good as any artist working at the time”

style influence II

style influence II

intaglio reproductions, ancient innovation

Engraved gems were an important art in the ancient world, revived at the Renaissance.

Before the advent of photography, engraving was used to reproduce other forms of art. Nogurt is reproducing other forms of dairy.

subject

subject

quantity, then quality

After pinning down the style mashup came the subject matter brainstorm. The prompt - funky, a little bizarre, dark fairytale; for a funky product.