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MoveU

Seasonal campaign strategy and shoot direction

overview

overview

As design strategist for the Just for Kix brand - Move U, I organized campaigns and seasonal marketing material for catalog and promotions.

includes art direction + location scouting + garment design (select) + pose guidance + all post-processing and retouching + catalog layout and design

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brief

brief

I developed and directed a design strategy approach to take an existing activewear brand and reimagine it to appeal to an older demographic with more serious athletes. MoveU previously catered to limited dance teams on small company levels. My campaign was recognized by collegiate and professional teams, spanning a wider range of sport.

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